EURO-ECO 2009 Hanover 3 - 4 Dezember 2009	Environmental, Engineering - Economic and Legal Aspects for Sustainable Living
	European Academy of Natural Sciences, Hanover European Scientific Society, Hanover University of Bremen, Bremen

Home

Abstracts EURO-ECO 2009

Contact

Disclaimer

The structure of subjects of a functional infrastructure of the food market is the inducing factor for working out of recommendations about commodity exchange optimization.

Perspective direction of perfect commodity exchange is working out and construction of effective marketing channels of product distribution. Marketing channels form the interdependent organizations participating in process of finishing of the goods or services to end users. The availability of marketing channels supplies competitive advantages, both to each separate participant, and all subjects that are a part of the channel. By means of marketing channels planning, the organization and management of interrelations between the organizations, agencies and the functional divisions of the enterprise participating in process of sale of articles of food to end users which are industrial and commercial structures, and also households is carried out. Efficient control over the marketing channel promotes satisfaction of end users at the expense of a choice of the optimal time and a place of acquisition of the goods or service. In modern conditions efficient control the channel is identified with one of work directions on realization of the concept of General quality management.

Considering organizational-economic features of functioning of the food markets, we offer following recommendations to improve goods motion in the market of the foodstuffs in marketing channels:

1. Development of enterprise activity of participants of marketing channels of distribution of production.
2. Liquidation of the economic and legal obstacles hindering movement of commodity streams.
3. Perfection institutional and backbone structure of the food market.
4. Development of mechanisms of insurance of participants goods motion whose industrial-economic activities connected with the risk of a course change of currencies or decrease in objects of production.
5. Creation of a legal field for integration of participants of goods motion.
6. Creation of a mode of credit and tax preference for the holding associations representing vertically-integrated marketing structures.
7. Development of marketing communications between participants of goods motion.

In the food market, in our opinion, it is expedient to conduct formation of the marketing channel of distribution of production and creation of system of distribution of production according to the algorithm presented on fig. 1 [3]. Working out of the marketing channel is connected with the big expenses of time and the finance. The given process is obviously possible for accelerating at the expense of simultaneous fulfillment of some steps. Occurrence of necessity of repeated fulfillment of some actions is possible.